Vegas knows how to put on a show, and seemingly everyone in town is ready to welcome fans for the city’s first F1 race this weekend. From the Bellagio Fountain Club, where fans will sit atop the infamous Bellagio fountains to watch the race, to drinking a “shoey” or getting a Valtteri Bottas haircut, there is no shortage of unique experiences to take part in this weekend in Vegas.
The Bellagio Fountain Club
The Bellagio Fountain Club features grandstands that rise over the Bellagio’s signature lake, placing fans between the street and iconic fountains. Guests will also be treated to three days of rotating celebrity chefs, including Mario Carbone, David Chang, Michael Mina, Masahuru Morimoto, and more.
Those watching from the Bellagio Fountain Club will also be treated to an exclusive live feed throughout the club via 80 Dolby Vision-enabled televisions. Or, they can head up to the club’s rooftop and take in views of both the fountains and the street course.
“We’re curating an experience at the Bellagio Fountain Club that offers guests the absolute best of F1—from incredible views of the race and exceptional cuisine and beverages to an astonishing live Dolby Vision experience on LG OLED TVs, to getting up close with the winners post-race,” said Andrew Lanzino, vice president of citywide events strategy. “We’re incredibly honored to host the F1 Las Vegas Grand Prix’s Winner’s Stage for what we believe will be one of the weekend’s most iconic moments.”
The F1 Las Vegas Grand Prix’s Winner’s Stage at the Bellagio Fountain Club will feature performances by entertainers from across MGM’s entertainment portfolio, and the top three drivers will be available for post-race commentary on Saturday evening.
The Shoey Bar
The Bellagio will also be the location of the “MGM Rewards Shoey Bar.” Made famous by AlphaTauri driver Daniel Ricciardo, the “shoey” celebration involves drinking from a driving shoe. Now fans will have their chance to drink their own cocktail from a driving shoe by purchasing a limited edition MGM Rewards-branded driving shoe filled with an exclusive libation.
F1 Wedding Chapel
Ever dreamed of an F1-themed wedding? It’s no surprise the town made famous for same-day marriage licenses is now making it easy for fans to get hitched mere steps from the street circuit. Located in the pit building, couples can tie the knot while surrounded by racing-themed decorations.
Alfa Romeo Experience
Alfa Romeo is taking over the ARIA’s lobby to show off some of its cars, artifacts and offer a selection of racing gear fans can purchase. The ARIA’s Lobby Bar will have themed cocktails, and fans can test their reaction timing with the Alfa Romeo Batak Board Challenge, earning a limited-edition pin designed by LEEN Customs.
Perhaps the most interesting part of this activation, however, was celebrity stylist Matthew Collins giving fans the mullet-style haircut made famous by Valtteri Bottas.
Augmented Reality Meets Cocktails
Cocktails at The Cosmopolitan’s infamous Chandelier bar will be brought to life during the F1 Las Vegas Grand Prix through augmented reality. Fans will be able to use their phone to transform their cocktail into something surprising. Guests are encouraged to order the Chandelier’s famous off-menu drink, the Verbena, and “see how a picture can transform into a personal AR race-infused story.”
Pop-Ups And Shopping Opportunities
Even without a ticket for the race, fans can take advantage of pop-ups all around the city. At the Las Vegas Hub, fans can shop official merchandise for the event and American Express’s exclusive collaboration with Malbon Golf.
Several F1 teams are operating their own fan zones and pop-up shops. Williams Racing is operating a fan zone on Brooklyn Bridge at the New York-New York Hotel & Casino, including meet and greets with drivers.
Ferrari has a boutique at the Bellagio through the 20th to feature its fashion collection, while McLaren has a 2,500-square-foot “experience center” in the Wynn with an F1 simulator.
Dozens of other brands are offering pop-ups all around the city for cocktails, tastings, merchandise and more.
PUMA will be hosting pop-ups at Virgin Hotel and in Downtown Las Vegas. The brand has a new strategic partnership with F1, which includes naming hip-hop artist A$AP Rocky as their new F1 x PUMA Creative Director. The PUMA x F1 & Rocky Pop-Up will feature the debut capsule collection of A$AP Rocky. Guests will also be able to visit the exclusive customization station to decorate the collection and shop a variety of Rocky-inspired accessories and add-ons.
Lewis Hamilton, a seven-time F1 champion, recently announced his new non-alcoholic Blue Agave Spirit brand Almave, which is having its very first pop-up during the F1 Las Vegas Grand Prix. Located in The Wynn’s East Side lounge, fans can stop by for tastings and cocktail experiences daily from the 15th to 19th.
Heineken, the title sponsor of the F1 Las Vegas Grand Prix, has more than 100 sampling events and concerts planned for its Heineken House hospitality zone. Fans will need to buy a ticket for the Heineken House, but they’ll get all-inclusive food and beverage, DJs, live entertainment and views of the Koval Straightaway from the terrace.
Hilton Honors members can take part in an exclusive hospitality experience at Virgin Hotels Las Vegas, Curio Collection by Hilton. The hospitality lounge will be open before and after the race and offer a McLaren simulator along with tastings and entertainment offerings.
On Friday night following the qualifying race, Paris Hilton will be the host DJ.
T-Mobile will host a private bar, Club Magenta, for its customers, with in-store activations in the city that include driving simulators. The brand completed a permanent 5G upgrade throughout the city and will be adding an extra 5G hybrid network around the circuit.
Interest In the Race
If you’re still looking to snag tickets for the event, it might cost more than you think. Stubhub says the F1 Las Vegas Grand Prix is the best-selling F1 race of the year and is among the top 10 highest-selling sporting events of the entire year globally on the platform.
“The Vegas Grand Prix, marking the city’s return to hosting F1 races after decades, is the top-selling F1 race worldwide on StubHub and one of the most in-demand sporting events of the year,” said Adam Budelli, spokesperson for StubHub. “As an event that is often hailed as one of the most premium experiences in live sports, it is a unique opportunity for someone to get their hands on a ticket to a bucket list event at a price that’s staying steady.”
The lowest-priced three-day pass on Gametime was $1,426 on Wednesday, up from $1,387 a week ago. Today, three-day passes are sold out on the site. The highest-priced seats were going for $7,109 on Wednesday for the weekend pass, up from $4,613 a week ago.
Lanzino said the event fills a slow time on the Las Vegas calendar.
“The weekend before Thanksgiving has always been a slow weekend for us. People are planning their Thanksgiving trips . . . so Thanksgiving is slow. Even the week before things, the weekend before Thanksgiving has typically not been great. So, this weekend was a perfect weekend for the city, because . . . it was not a milestone weekend. And now it’s going to be the weekend of our year.”
More than eight months before the event, Lanzino said people were already making plans to head to Vegas this week.
“Almost all of our customers are calling asking how they can get here for this event. It will be bigger than New Year’s, bigger than Chinese New Year. It will be our marquee weekend. The response has been amazing. We have not seen demand like this, I don’t think ever.”
The F1 Las Vegas Grand Prix is expected to generate $1.3 billion in economic impact, including $966 million in visitor spending as an expected 100,000 spectators per day descend on the city.