Introducing the Skift Power Rankings
In an industry as dynamic and far-reaching as the travel sector, power is not just about who holds the top job but who shapes the landscape, drives innovation, and sets the agenda for what comes next. It’s the whisper network. Who’s the first phone call when a power player wants to make something big happen? With that in mind, we proudly present Skiftâs Power Rankings â our list of the 30 most powerful leaders in travel.
Here’s how we did it: With help from Skift Research, our editors spent months establishing a methodology, crunching the numbers and weighing each leaderâs influence to create this list. We scrutinized the financials of each executiveâs company â evaluating revenue, size, and market cap. We examined their track record of achievements and performance over the past year. We also combed through Skiftâs daily reporting to measure factors like gravitas, clout, and sway. The result is the definitive source for measuring power in the travel industry today.
However, weâd be remiss to ignore a troubling reality: power in the travel industry remains overwhelmingly white and male. This isnât something we take lightly, nor is it how we believe things should be. At Skift, we are committed to pushing for a more diverse and inclusive industry â one that better reflects the world it serves.
â Sarah Kopit, EIC Skift
