Trends like ‘cleanical’ and ingestible beauty have been making the rounds on social media platforms like TikTok and Instagram this year, leaving cosmetics and personal care product manufacturers and suppliers to determine the best steps to product development that will engage and excite beauty consumers. In this webinar, we discuss how the beauty industry can work to meet the consumer where they are in terms of their skin care needs, and how innovation is driving the skin care market sector to exciting new places.
On Wednesday, October 2, 2024 at 11 AM CDT, CosmeticsDesign-USA will present a 60-minute webinar to examine the latest in skin care advancement.
This free webinar will be moderated by Cassandra Stern, Editor of CosmeticsDesign-USA, who will lead a spirited and educational discourse with expert panelists that will leave attendees feeling inspired to create and innovate. The webinar will open with a brief BEAUTYSTREAMS presentation on the current state of the skin care industry, followed by a Q&A session that will feature insights from:
- Barbara Green, Rph, MS, Head of Global Upstream Research & Innovation, Skin Health & Beauty at Kenvue for Neutrogena
- Eleonora Mazzilli, Trend Localization & Business Development Director at BEAUTYSTREAMS
- Lena Park, Co-Founder of Mixik Skin
- Rita Silva, Science Communications Manager, The Ordinary
Neutrogena’s perspective
“Consumers are recognizing the importance of preventative care and are now valuing the opportunity to protect and preserve youthful skin qualities. This is aligned with the growing overall wellness trend and evidenced by the increase of younger consumers utilizing injectable procedures to maintain bouncy firmness and help prevent the onset of wrinkles.
Our science is telling us that skin starts to enter the pre-aging stage beginning in the mid-20s, and today’s motivated GenZ consumers are willing to proactively protect and gently boost normal healthy skin. Brands can help by encouraging everyday use of sunscreen, effective skin care, and product routines that deliver gentle benefit ingredients to help keep skin at its best.
Neutrogena is proud of its new launch – Collagen Bank – which does just that – delivers beautiful everyday care with a gentle, patented micropeptide technology, antioxidant and sunscreen to help protect and support skin’s natural collagen.”
– Barbara Green, Rph, MS, Head of Global Upstream Research & Innovation, Skin Health & Beauty at Kenvue for Neutrogena
BEAUTYSTREAMS’ insights
“Driven by consumers’ expectations in the longevity space, the most important skin care trend right now is cellular health, focusing on products that enhance skin renewal and overall wellness at a cellular level. According to this trend, BEAUTYSTREAMS recommends brands to adapt by:
- Science-Driven Solutions: Create products that target cellular repair and anti-aging, using both topical and ingestible solutions.
- Holistic Well-Being: Incorporate products that address both skin health and emotional well-being, tapping into the skin-mind connection.
- Personalization & Inclusivity: Develop formulations tailored to diverse skin tones and needs, especially for melanin-rich skin.
- Ingredient Transparency: Prioritize clean, evidence-based formulations with transparent, science-backed claims.
This approach aligns with the growing demand for comprehensive, results-driven skin care.”
– Eleonora Mazzilli, Trend Localization & Business Development Director at BEAUTYSTREAMS
Mixik Skin: the indie brand’s approach
“I see the most important skin care ‘trend’ as early prevention of skin care concerns. We see younger consumers who are invested in their skin health, and that means the industry has a responsibility to educate, not just sell. Consumers continue to seek simplicity and effectiveness in products.”
– Lena Park, Co-Founder of Mixik Skin
For more information and to register for the event, click here. Can’t make it? Register and watch on demand at a time most convenient for your schedule.
