CPNA 2024: BEAUTYSTREAMS unveils this year's key beauty industry trends


In an exclusive interview with Eleonora Mazzilli, Trend Localization & Business Development Director, North America at global beauty insights platform BEAUTYSTREAMS, we explore the latest insights from the Cosmotrends North America 2024 report. This year’s report highlights five transformative trends shaping the future of the beauty industry: You Inclusively, Youth Vote, Private Matter, Life in Motion, and Sensescape, and our discussion offers a glimpse into the evolving beauty landscape and its response to shifting consumer demands.

You Inclusively

Mazzilli emphasized that You Inclusively is not just about expanding product lines to include a broader range of skin tones or gender identities; it’s about fundamentally rethinking how brands approach inclusivity. The trend is moving beyond mere representation to embrace personalization, allowing consumers to feel truly understood and catered to.

During our discussion, Mazzilli highlighted brands that are pioneering this approach by creating products that adapt to individual needs, offering a more tailored and inclusive beauty experience.

Youth Vote

The Youth Vote trend underscores the growing clout of Gen Z, a demographic that Mazzilli pointed out is redefining the industry’s approach to marketing and product development. In the interview, she noted that these young consumers are not just passive buyers but active participants in brand narratives.

They demand authenticity and are drawn to brands that are transparent about their values and practices. Mazzilli also mentioned the increasing importance of digital-native brands that seamlessly integrate social activism with their product offerings, resonating deeply with this socially conscious generation.



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