Advantage Solutions Inc. (NASDAQ: ADV) shares lost some ground Tuesday, as the leading provider of sales and marketing services to consumer goods manufacturers and retailers, announced today it has been named one of the first companies to win Amazon’s (NASDAQ;AMZN) inaugural Gold Tier award.
Amazon’s Gold Tier award recognizes direct fulfillment vendors that have a 96% or better score for on-time, accurate delivery. Advantage is an industry leader in omnichannel sampling and shopper experience programs. The company collaborates with leading consumer packaged goods brands and retailers to drive trial in-store and online.
Advantage offers omnichannel sampling solutions across categories including Personal Care, Food, Beauty, and Baby, connecting with shoppers at various life stages. It scored a 98% for its work with Amazon’s Baby Registry Welcome Boxes, which are filled with assorted product samples such as diapers, wipes, lotions, bottles, pacifiers, toys, and more for expectant parents who register for gifts with Amazon.com (NASDAQ:AMZN).
“Digital sampling is critical when introducing brands to shoppers as they enter key moments in their lives, and these boxes are often the first interaction soon-to-be parents have with the brands and products they’ll come to know and love while caring for their child,” said Michael Small, senior account manager of customer experience partnerships at Advantage Solutions. “Advantage is on pace to ship nearly one million Amazon Baby Registry Welcome Boxes this year, a distribution record for the program.”
ADV shares fell nine cents, or 2.5%, to open Tuesday at $3.45.
