Long read: How AI-powered beauty delivers hyper-personalized products & sustainable solutions in real time



Long read How AI powered beauty delivers hyper personalized products sustainable solutions in real time

Artificial intelligence (AI) is rapidly reshaping the beauty industry, pushing the boundaries of personalization, sustainability, and ingredient innovation. From hyper-personalized skin care and AI-driven hair diagnostics to eco-friendly packaging solutions, AI is shifting how brands develop products and connect with consumers.

According to Eleonora Mazzilli, Trend Localization & Business Development Director at Beautystreams, “AI-powered skin assessments allow for detailed analyses of health and skin metrics,” enabling beauty brands to offer tailor-made solutions based on real-time data. In this CosmeticsDesign Q&A, Mazzilli discusses how AI is driving efficiency in product formulation, addressing environmental impact, and revolutionizing the beauty experience across multiple categories—from skin care to make-up and hair care.

CDU: What are the key benefits AI brings to the development of personalized beauty products?

Eleonora Mazzilli (EM)​: As personalization continues to be a rising consumer demand in the beauty world, AI can prove to bring further capacities to individualized products and services. With the help of AI, beauty brands can offer expert scientific precision and deliver hyper-personalized skin care products and experiences by leveraging precise data across consumer segments.

Advanced innovations in data science, artificial intelligence, facial recognition, and digital analysis allow for personalization in beauty to go a step further, giving consumers a more individualized, tailor-made approach to beauty, with inclusive products based on real-time measurements.



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